INNSBRUCK, Austria; SOFIA, Bulgaria; and NICOSIA, Cyprus, January 31, 2012 – Market.com (www.market.com) debuts today as a new name for a broad range of highly experienced and successful global ecommerce infrastructure brands, which provide start-to-finish solutions for online businesses.

Market.com, unveiled internally in July 2011, serves as a new corporate umbrella for solutions already familiar to thousands of online sellers around the world including SafeCharge, xt:Commerce®, MarketNetwork, InstallSmart and Ginyas. The company’s consumer-oriented brands – MessengerPlus! and Plus! Network – boast hundreds of millions of downloads and tens of millions of users worldwide.

The new corporate structure of market.com is in response to feedback from clients who indicated their preference to work with a single trusted provider offering a broader range of services. With that goal in mind, SafeCharge, a prominent and respected online payment provider, made several acquisitions in recent years to round out the company’s service portfolio and simplify the way it serves its clients.  SafeCharge remains a key brand within the ePayments division of the newly formed market.com.

Market.com offers solutions both for merchants selling physical products that must be stored, managed and shipped to purchasers, as well as digital products such as software and other downloadable offerings.  The company has over 12 years’ experience in providing services to a broad range of online industries including retail, digital goods and services, casual and massively multiplayer online games, gambling, dating, forex and more.

Market.com services and products are used by prominent companies including Volkswagen, Aeria Games, IncrediMail, Osram and Markets.com. The company has over 200 employees in company locations in Austria, Bulgaria, Canada, Cyprus, Germany, Israel and Serbia.

“The new market.com has been working hard to deliver on our vision of creating the best online payments, ecommerce and Internet marketing solutions for our clients,” said Alon Shamir, director, market.com. “Our many brands offer a full range of high quality services – from driving traffic and conversion, to creating online shops and accepting payments. We offer these services to our clients in a streamlined manner so they can focus on their businesses and spend less effort on dealing with the services they need to run their business.”

The company’s slogan, “Everything eBusiness,” succinctly describes its vertically integrated business model and key value proposition.

eCommerce

Market.com’s eCommerce division offers its leading ecommerce shop solution, xt:Commerce. It is an innovative and easy-to-use system for building single shop and multi-shop online stores. The system includes straight forward administration tools and back office, built-in search engine optimization features and a range of templates and add-ons that contribute to the success of the shops. Its modular design allows for the easy plug-in of new features and services.

xt:Commerce is the most popular shopping cart platform in Germany with more than 150,000 downloads and approximately 200 new shops each day.

eMarketing

The market.com eMarketing division helps companies to drive traffic to their shops and to monetize that traffic to the highest extent possible. Services include proprietary media channel opportunities, traffic monetization solutions and a highly effective affiliate network which drives a massive number of monthly impressions worldwide.

Brands in this group include:

• MarketNetwork, a powerful affiliate network active in 45 countries which promotes and serves affiliates and advertisers with unique in-house offers and exclusive advertising products;
• InstallSmart, an optimization platform providing online companies which offer downloadable software with actionable download analytics.  InstallSmart helps clients to optimize their download and installation processes and to monetize their traffic by offering opt-in downloads during installation; and
• Ginyas, an online coupon marketing platform and unique marketing tool that offers geo-targeted contextual promotions based on user behavior and serves as a monetization platform for site and software owners.

ePayments

The ePayments division is a highly successful part of the group’s offerings. Market.com offers clients a range of payment solutions to fit the requirements of all ecommerce sites – from small to large and those offering tangible or intangible goods. The solutions include a PCI-certified gateway (since 2005), well established banking relationships, maximum global, local and alternative payment methods and billions of dollars in transactions processed annually.  The company’s ePayments solutions include one of the strongest risk management and fraud protection programs in the industry. Brands in this group include:

• SafeCharge, a well-known and respected payment solution for large online businesses with more than a decade of experience;
• SafeCharge Connect, the company’s gateway-only service connecting clients to its network of acquiring banks;
• Gate2Shop, a strategic partner providing a secure online ecommerce platform for online businesses specializing on digital services, games and products; and
• xt:Commerce Payments, an internet payment service provider for online businesses selling tangible goods.

“Conduit has partnered with several of market.com’s individual solutions and we believe a good part of our online success is directly attributable to the superior technology and human support we have received over the years,” said Brock Kaye, Conduit VP of Business Development.

“As an innovative, web-based auction site, Ziinga has benefited greatly from market.com‘s eMarketing services,” said Masih Nikdar, director of Ziinga. “We have seen significant traffic increase to our site leading to increased sales.”

For more information about market.com and its service offerings, visit www.market.com or contact marketing at info@market.com.

The speakers numbered near 100, and most came from or represented the nations of Italy, the United kingdom, the United States, Israel, Spain, Netherlands, Germany, Belgium, Hong Kong, and Austria. They spoke on the topics of regulation and taxation, new markets, global vs. local, start-up strategies, cost-efficiency, sustainability, next-generation products, Italy in the spotlight, securing a competitive edge, implementation of social media tools, convergence of platforms, the advent of the new generation of “digital natives,” and payments in regulated and regulating markets.

The panel titled “Payments in regulated and regulating markets” was led by fellow industry associates who shared their experience and opinions on the following two points: one, understanding regulatory requirements for payments in new markets and implementing a successful and effective compliance, and two, identifying the local payment habits and needs and use that knowledge to optimize customers’ experience in local markets.

Sponsors of the even included Playtech Ltd., Intralot Interactive, Kambi Sports Solutions, many more and of course Safe Charge. We were the main sponsor of the official EiF Party, for which we put up an invitation in an earlier post.

Email sales@safecharge.com to schedule a meeting,

Meet us at GamesCom. Email sales@safecharge.com to schedule.

Email us at sales@safecharge.com to schedule a meeting!

It is also:

• The ONLY way to check name on card
• Available for credit cards from the entire world
• The issuer reports whether there is a match. SafeCharge does not access the card name or address

Contact your SafeCharge risk manager for more details…

We will also attend Eye For Travel  - Travel Distribution Summit - next week. Will you?  Let us know if you will be there and would like to schedule a meeting.