One of the most important metrics for online merchants is the conversion rate at checkout. You provide your customers with quality products and services, outstanding customer service and innovative marketing, you nurture them through the sales funnel to the critical point of purchase: the checkout process, but how many actually complete purchase?
Online conversion rates can be improved by 8-15% by optimising the structure of your checkout processes – this includes solutions that significantly reduce cart abandonment, mechanisms to recover declined transactions, smart transaction traffic Management and AB testing.
As part of our efforts to provide online merchants the knowledge and information needed to improve conversion rates, we are conducting an information rich webinar: How to Overcome Payment Declines and Drive Higher Approval Rates
Join us for this informative session, hosted by IMRG, discussing proven innovative features and tips to reduce payment declines and drive approval rates.
You will learn how to:
- Recover declined transactions through innovative functionalities within a checkout page
- Increase approval ratio through transaction traffic management
- Raise conversions and decrease fees through alternatives to card payments
- Decrease cart abandonment with AB testing
- Save declined transactions through partial authorisation on purchases
This half hour webinar will also bring a special guest speaker from Visa who will discuss how to improve conversions through Visa Token Service, SRC and account updater features.
Omri Dubovi, VP Product Management, SafeCharge
Guy Douek, SVP business Operations, SafeCharge
Tim Garrett, Director, Digital Commerce, Visa Europe
Andy Mulcahy, Strategy and Insight Director, IMRG
Click here to view the full recording of this webinar.